Explorer
Explore the Unknown
Uncovering forgotten history through modern tech.
Professional
Build What's Next
Turning complex concepts into scalable systems.
THE BOOK
The Footprints of the Gods
A deeper look into ancient civilizations, hidden patterns, and the stories that shaped human history.
A bold investigation into ancient civilizations, giant traditions, megalithic sites, and the hidden patterns running through world mythology — co-authored with Jim Vieira.
- Ancient civilizations
- Megalithic sites
- Giant traditions
- Polydactyly symbolism
- Forgotten history
- Global myth parallels
LATEST WORK
Generative AI
Cinematic storytelling and ad creative built end-to-end with generative AI — from research and scripting to character development and final production.
From Artifact to Cinematic Character
In collaboration with History Channel talent, we used generative AI to replicate the client's likeness and voice, placing him into AI-generated environments including ancient Mesopotamia and a stylized book study. In parallel, we created larger-than-life characters set in pre-biblical worlds through character development and narrative design. From script to storyboard to final production, this project highlights a fully generative AI workflow that combines real talent replication with cinematic storytelling.
CHARACTER DEVELOPMENT
Building Larger-Than-Life Characters
Beyond replicating real talent, we use generative AI to design original characters and concept art for pre-biblical and mythological worlds. From initial sketches and reference research to fully realized hero shots across multiple environments, every character is developed with intention — fusing historical inspiration with cinematic production design.
AI AD CREATIVE
Cinematic AI Video Production for Subscription-Based Apps
Scroll-stopping ad campaigns built from real moments. For Unsubscribe.ai, we produced a cinematic AI video campaign anchored on a universally relatable trigger — the surprise subscription charge — with multiple variations engineered in parallel to feed Meta's Andromeda algorithm, drive CPC down, and scale performance fast.
CAPABILITIES
Skills & Capabilities
Strategy, engineering, marketing, and AI-powered creative — built to ship and built to perform.
Product + Strategy
- Product Management
- Product Marketing
- UX / UI Direction
- Growth Strategy
- Conversion Strategy
- Lifecycle Marketing
- Customer Journey Mapping
- Go-To-Market Strategy
- Feature Prioritization
- Data-Driven Decision Making
- User Research
- Market Research
- Competitive Analysis
- Positioning & Messaging
- Pricing Strategy
- Monetization Strategy
- Funnel Optimization
- Retention Strategy
- A/B Testing Strategy
- KPI Definition & Tracking
Development + Systems
- App Development
- SaaS Development
- iOS / Android Direction
- React Native Direction
- UI/UX Design
- Rapid Prototyping
- Frontend Architecture
- API Development
- Workflow Automation
- AI Integrations
- Data Analysis
- Dashboard Development
- System Architecture
- QA & Testing
- Agile Methodology
- Cross-Functional Collaboration
AI Video + Creative
- AI Video Production
- Generative AI Content
- Historical Reenactments
- Cinematic Ad Creative
- Character Development
- Voice & Persona Modeling
- AI Talent Simulation
- Script & Shot Planning
- Storyboarding & Previsualization
- Rapid Prototyping
- Content Strategy
- Video Production
- Post-Production Enhancement
- Multi-Platform Formatting
Marketing + Advertising
- SEO Strategy
- Technical SEO
- Local SEO
- Google Ads
- Meta Ads
- YouTube Advertising
- Programmatic Advertising
- SSP / DSP Strategy
- Retargeting Strategy
- Funnel Strategy
- Landing Page Strategy
- Conversion Rate Optimization
- Lead Generation
- Audience Targeting
- Campaign Strategy
- Creative Strategy
- Email Marketing
- SMS Marketing
- Go High Level
- CRM Automation
- Conversational AI
- AI Lead Nurturing
- Performance Analytics
- Attribution Tracking
SELECTED WORK
Portfolio
A snapshot of recent apps, AI video productions, and marketing systems built through Deviate Media.
Apps
Product builds & custom systems
SaaS platforms, mobile apps, dashboards, and internal tools built end-to-end.
AI Video Production
Cinematic AI video & ad creative
Historical reenactments, ad creative, and visual storytelling powered by generative AI.
Marketing
Campaigns, SEO, and growth systems
Strategy, paid media, content systems, and growth campaigns that move the numbers.
THE APP
The Explorer's Handbook
An AR-powered travel companion that lets you walk in the footsteps of explorers, authors, and ancient routes.
AR Waypoint Compass
Point your device at the horizon and see waypoints overlaid on the real world.
Survey Data Viewer
Latitude, longitude, elevation, and orientation data at every waypoint.
Explorer Routes
Walk in the footsteps of explorers, authors, and historic expeditions.
Discovery Engine
Surface hidden landmarks, sites, and stories near your location.
Check-Ins
Mark the places you've stood and build your personal field log.
Leaderboard
Regional and global rankings for the most active explorers.
SERVICES
Work With Me
I partner with founders, brands, authors, and agencies on product, marketing, and AI-powered content systems.
App Development
From concept to launch — mobile and web apps, dashboards, and SaaS platforms.
AI Video Production
Cinematic AI-powered video, reenactments, and ad creative for any audience.
Marketing Strategy
Paid media, SEO, and full-funnel growth strategy that drives measurable results.
Product Direction
Roadmap, positioning, and UX direction for products that need a clearer line.
Campaign Development
End-to-end campaign builds across creative, media, and lifecycle channels.
Automation Systems
Agentic AI and workflow automation that turn missed leads into booked jobs.
Automation case studies
INSIGHTS
Field Notes
Essays on exploration, technology, and the systems that shape modern storytelling.
EXPLORATION
Walking in the Footsteps of Ancient Explorers
What it means to physically retrace the routes that shaped early human discovery — and why it changes how you see the world.
TECHNOLOGY
How AR Can Change the Way We Discover the World
Augmented reality is quietly turning every landscape into a layered archive. Here's how that reshapes travel.
AI + CREATIVE
The Future of AI Video Production for Storytelling
From cinematic reenactments to ad creative — what AI video unlocks for brands, authors, and historians.
ABOUT
About Greg
Author, world explorer, filmmaker, software engineer, and founder of Deviate Media — connecting ancient exploration with modern technology.
Greg Maestro is an author, filmmaker, software engineer, AI video creator, and marketing strategist. His work spans ancient exploration, modern product development, AI-powered storytelling, and the growth systems that bring brands to scale.
Through Deviate Media, he builds apps, campaigns, and creative systems for founders, brands, and agencies — and through his book and the Explorer's Handbook, he traces the stories that shaped the world we walk through today.
CHOOSE YOUR PATH
Three Ways to Begin
Read the book, join the waitlist, or work with me directly.
READ
The Footprints of the Gods
Step into the investigation that traces humanity's oldest stories.
Read the BookEXPLORE
The Explorer's Handbook
Join the waitlist and walk in the footsteps of explorers.
Join the Waitlist